Draw attention to your marketing activities thanks to the wide variety of customizable widgets, and display them on your site, wherever you want
By making use of their involvement in your marketing activities, ask your customers questions that you choose in order to learn more about them
Alongside sales data, collect social data to build comprehensive, accurate customer profiles.
Adapt your customer dialog and choose the right words by discovering what your customers are really interested in on social networks
How should you use SPREAD to implement your strategy to understand your customers?
DEFINE YOUR STRATEGY. You decide for yourself which data is most valuable to your business. By using the dynamic, custom fields and making use of their connections on social networks, you’ll be able to gather all the information that you need.
ENGAGE WITH YOUR COMMUNITIES. Build your program of marketing activities using SPREAD, then distribute it via your website and your social networking channels. Our on-site widgets will allow you to target your visitors and to redirect them to your activities that allow you to learn who they are.
RECONCILE SALES AND SOCIAL DATA. You can combine data gathered via your marketing campaigns and social media with your sales data, giving you a unified view of who your customer is, with a comprehensive picture of what they are interested in.
PROGRESSIVELY ENRICH YOUR DATA. Finally, complete the implementation of your strategy by reaching out to your community on an ongoing basis, gathering more information from each identification and, where appropriate, identifying who are the most powerful advocates in your customer base.
THEY ALREADY USE IT
“The ABYstyle brand is aimed at an audience of enthusiasts. For us, it is absolutely fundamental that we know exactly what they are interested in. A Star Wars fan, for instance, won’t necessarily be attracted by our manga products. By using the social data gathered via SPREAD and its segmentation tools, we can be relevant for our customers by providing them with offers that really match their interests.”