Are there any online merchants who don’t dream of knowing their community better? Thanks to our features that are designed to help you learn more about your customers, you can turn SPREAD into your own CRM solution.
From custom fields through to sales data, these features, when combined with our marketing campaigns, are a major step forward in engaging your customer base!
Enrich your database thanks to custom fields
Far beyond traditional socio-demographic criteria, you have the ability of collecting specific, relevant information that is directly related to your own business.
To do this, invite your customers to fill out custom fields when they take part in your marketing campaigns, enabling you to learn about their preferences, habits, budget, and any other characteristics that are useful to your quest to personalize the way in which you speak to them.
By using this information, you can create customer segments, allowing you to set up scenarios that make sense to your customer or prospect. Meanwhile, the powerful data means you’ll never promote baby carriages to parents of pre-teens again: instead, you’ll be able to accurately target your customers’ interests.
Identify your influencers
Who are your most influential customers?
Using our back-office tool, you can display the online social behavior of your Customer Family – and the impact that it has. By doing so, you’ll learn the following about each user profile:
- The number of times they’ve responded to your campaigns;
- The total number of shares they’ve generated;
- The number of visitors they’ve attracted;
- The number of people who’ve taken part in the campaign as a result.
This data allows you to identify the main influencers among your fans and customers, allowing you to reward and maintain their influence.
Incorporate your sales data
You have the ability to access sales information relating to every profile in your database.
This will give you the total revenue for each customer, the number of orders they’ve placed, and the average cart value per order.
This data enables you to recognize your best customers and even allows you to reward them to keep them interested!
Coupled with segmentation or the use of social data, these features will enable you to learn everything about your customers, bringing you closer than ever to creating a lasting sense of attachment to your brand!
By reconciling social, behavioral, and sales data for each individual, you will accurately determine the hidden characteristics of every fan, prospect, and customer in your Customer Family, which is a vital pre-requisite for the deployment of your automated loyalty strategy.