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Haven’t you had enough of spending money on customer relationships with no future? SPREAD is an opportunity to build lasting relationships with your visitors and fans of your social networking communities.
With 50, fully multi-channel, turnkey marketing campaigns, from simple contest through to private sales events and photo contests, you’ll be making the first move — and up to speed with all best practices already.
"SPREAD enabled us to boost our exposure, particularly during the pre-Christmas period, which is a crucial period for the jewelry sector. The instant prize draw was very profitable in terms of achieving our goal of rapid customer acquisition and generating sales during this peak time."
If you expect to seal the deal on the first encounter… it’s hopeless! Once you’ve established initial contact via your marketing campaign, you need to use the data that you’ve acquired. You’ll learn how to understand the hidden truths behind each individual in your community, commonly referred to as the Customer Family.
By reconciling social, commercial, and behavioral data within a single profile, SPREAD offers an incredible “cheat sheet” that combines customers’ interests, key influencers, and the implications for your brand in one place – you’ll hold all the cards to convince your customers to remain loyal.
“We know more about our customers and understand them better, and we can target our profile categories more accurately thanks to segmentation. With our interest groups, we detect the Facebook pages that our customers are interested in, and we approach the brands we identify in order to suggest ways of working together.”
If you love your customers so much you want to be with them forever, you’re on the right track! The knowledge that you acquire will really give a boost to your lead nurturing.
A range of scenarios can be configured and deployed via the site, or via e-mail or SMS to enable you to build an automated loyalty strategy. With the right message, distributed to the right location at the right time, you’re sure to create loyalty. And, thanks to our referrals system, your most enthusiastic customers will be transformed into genuine brand ambassadors.
“With SPREAD, we implemented loyalty scenarios based on our referral offering. The solution is particularly flexible and customizable and allows us to create and optimize the loyalty cycle as part of our daily operations.”
An entire team of dedicated professionals is at your service to help you to turn your customer relationships into something truly memorable! In daily operations, the support team will provide guidance as you get the solution up and running as well as addressing any technical issues.
A dedicated account manager will support your strategy, helping you to set up an annual schedule to meet your goals and guide you through setting up your scenarios. Your account manager will also hold regular discussions with you to be absolutely sure that everything is going as it should in your efforts to secure a loyal customer base.
The story starts far, far away from here, in San Francisco to be precise. While on a geek trip, Olivier Martineau went into a baker’s shop, where this simple idea came to him: he would enable online merchants to know their customers as well as the neighborhood baker knows his.
Once he returned to France, the idea stared to mature. Olivier then met Virginie Ducreux and Isa Sey. The good idea came alive and, in May 2011, a new online service was launched under the Spreadbutton name, offering a rather clever concept: a share button to install on e-commerce websites, allowing users to get discounts each time they shared on social networks.
On August 10th, 2011, everything changed! Mildred from Facebook in Palo Alto sent us an e-mail: our concept was “amazing, but…” we were no longer allowed to offer discounts for sharing content on Facebook, and Facebook was giving us 48 hours to change our ways… What a cruel dilemma. What could we do? Give up altogether? Head for the hills and farm sheep in Patagonia? Out of the question! We racked our brains, listened to our customers, and focused on what really concerned them to identify what they really needed: knowledge.
Over the course of several months, the solution evolved, with the invaluable help of pioneer customers such as Kusmi Tea. The solution progressively integrated marketing, CRM, segmentation, and scenarios, marking an end for the buttons and our growing pains. Instead, SPREAD joined the daily grind of dealing with the overriding issues for marketing today with a complete solution, far removed from the little button that it started out as.
After two funding rounds and a change of name, we are a team of 24 octopuses (so, 192 tentacles between us) who now work hard daily to satisfy our over 400 customers. As for the next chapter in the story… we were hoping you’d write it with us!
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