Today, advertising no longer has the impact that advertisers expect. In fact, only 14% of consumers still trust advertising. In order to implement an effective campaign, it is now essential that you carry out research into alternative approaches that will improve your ability to reach and engage with your target audience.
Among these alternatives, one of them in particular stands out: for 90% of consumers, the opinions of their friends and family make a difference to their purchasing behavior.
Your customers can therefore be true spokespeople for your brand to promote it among their peers! Thanks to its referral system, SPREAD allows you to capitalize on these future brand ambassadors at last, and finally derive value from their ability to win over potential new customers.
Launching a referral program will encourage your customers to step up and make themselves heard in your favor, encouraging them to recommend your brand.
Your satisfied customers will therefore be involved in your customer acquisition process and will show their thanks and their love for your brand by bringing you new customers!
How does that work in concrete terms?
An engaging solution
Do you dream of increasing your customers’ loyalty and turning them into ambassadors for your brand?
Referral programs are a way to encourage your customers to recommend your brand. The more referrals they make, the more appealing their reward will be, which motivates them to become allies in your campaign!
By investing in your customers, this smart campaign will lead to long-term growth, enabling you to combine your customer loyalty and customer acquisition activities.
A tailored program
You are totally free to tailor your referrals program to suit you. Among the many referral options that are available, you may decide to:
- Offer rewards to your referrers;
- The timescale and conditions for approving the referral;
- What benefits are offered to the people they refer;
- How actively you pursue referrals;
- Whether rewards are offered on a recurrent basis.
It therefore makes sense to incorporate a referral program into your customer loyalty strategy in order to benefit from your customers’ influence, and to make use of this solution in a tailored manner that reflects the needs of your sector and your goals!
They have benefited from our solution!
“By using referrals, we wanted to make use of our customers’ desire to be associated with our products and to raise awareness at the same time. We successfully benefited from the community spirit that was associated with our products in an extremely powerful way.”
Benoît Grangier, Head of Marketing, Commepiedsnus.com
“We needed a way to increase our customers’ loyalty so that we wouldn’t lose them from one year to the next. We therefore generate immediate returns from our customers, which is a real asset for a business, while our customs have become genuine brand ambassadors.”
Hervé Bernard, CEO, Pool Repair Center