Your customers are much more than revenue generated or average cart value!
Every SPREAD marketing campaign allows you to turn on social connect via Facebook and Twitter. This connection mode will give you access to a wide variety of social data, that you can use strategically to allow you to understand your customers in ever greater detail.
Find out more about two of our unique features: the Top 20 fan pages and interest groups.
Top 20 fan pages
The Top 20 allows you to learn which pages your fan base likes most frequently.
This valuable data will enhance your knowledge of the preferences, interests, and current trends in your community.
Consequently, you can improve your customer satisfaction by adapting your message and, above all, by identifying potential partners among the brands that your Customer Family also likes!
Create interest groups that reflect your chosen topics in order to sort Facebook fan pages according to your preferred criteria!
Competitors, partners, industry sectors, or product types: it’s up to you how you slice and dice the data!
These groups will allow you to obtain precise and accurate segments to target your campaigns and special messages. You will also be able to create automated scenarios that apply limitless criteria.
For example, you can sort your competitors’ pages into one interest group, then deploy a specific offer to target user profiles contained in this segment, either on a one-off basis, or automatically whenever a customer joins the segment.
As part of your competitor research, a customer satisfaction study, or simply to find out what your user profiles are interested in, the ability to make use of social data is vital for you to understand your community.